Privacy Policy

SOUTHWEST WHEEL®  is committed to protecting online user privacy. In order to ensure your privacy, information SOUTHWEST WHEEL® collects through the SOUTHWEST WHEEL® web sites at,,,,,,  ("Site") is used only in the manner and for the purposes described in this SOUTHWEST WHEEL® Privacy Policy ("Privacy Policy").

User Consent to Privacy Policy

Any person accessing, browsing, or otherwise using the Site, either manually or with use of an automated device or program, shall be considered a "User." All Users are bound by the terms and conditions of this Privacy Policy. Users consent to the collection, use, and disclosure of personally identifiable User information ("Information") pursuant to the terms of this Privacy Policy.

Information Collected from Users

SOUTHWEST WHEEL® collects the email addresses of Users that sign up for our newsletter or emails a question or comment to SOUTHWEST WHEEL®. SOUTHWEST WHEEL® also collects the billing and shipping addresses, including relevant email, phone and credit card numbers and expiration dates of Users who purchase a product from SOUTHWEST WHEEL® through the Site. This includes Users who register for a SOUTHWEST WHEEL® account. SOUTHWEST WHEEL® does not store a User's credit card information, credit card information must be re-entered each time an item is purchased.

Through the use of "cookies" (For more information regarding Cookies, see below), SOUTHWEST WHEEL® may collect and store information relating to a User’s browsing activity, including, for instance, the User's browser version, site referral information, IP address, operating system, and other technical Site use information.


The Site uses a feature of internet web browsers called a Cookie, which is a file that a User's web browser places on a User's computer's hard drive, to assign an identification code to the computer and to collect certain browsing information. On this Site, cookies are used in conjunction with session variables to track a User's shopping cart and expire as soon as an order is completed or if a shopping cart sits idle for a lengthy period without being checked-out.

SOUTHWEST WHEEL® does not use Cookies to retrieve Information about Users from a User's computer unless the User knowingly and willingly provided such Information. For instance, SOUTHWEST WHEEL® cookies do not collect, store or contain any credit card information.
You may set your Internet web browser to notify you when you receive a cookie or to prevent cookies from being sent. If you prevent a cookie from being sent, you may limit the functionality SOUTHWEST WHEEL® can provide you when you visit the Site, especially when purchasing an item on the Site.

Use of Information

SOUTHWEST WHEEL® uses the Information collected from its Users to:
Respond to Users' questions or comments;
Fulfill a User's purchase request and notify Users of their order status; and
Provide Users with important functionality changes to the Site, new SOUTHWEST WHEEL® services, and special offers from SOUTHWEST WHEEL®.

Updating or Deleting User Information

SOUTHWEST WHEEL® offers Users who have provided Information an opportunity to review the Information provided to update or correct any errors. Users also can update or delete any Information provided to SOUTHWEST WHEEL® or make choices about whether to receive special offers from SOUTHWEST WHEEL®. To update or delete Information previously provided, sign into your account, and edit your profile. To have your name removed from any mailing lists or other promotional distribution list, send a reply email with the word ‘unsubscribe’ in the subject line of the email. You can also email us at [email protected] and we will take care of your request for you.

Disclosure of Information to Third Parties

SOUTHWEST WHEEL® does not sell to any third party any of the personal information you provide to complete your order. Furthermore, SOUTHWEST WHEEL® will not sell your email address, phone number, mailing address, or any other contact information with any other third party. SOUTHWEST WHEEL® may disclose information about our Users to others if we have a good faith belief that we are required to do so by law or legal process, to respond to claims, or to protect the rights, property or safety of SOUTHWEST WHEEL® or others. SOUTHWEST WHEEL® may disclose Information to a third party in the event that another company acquires SOUTHWEST WHEEL® or part of its assets.

Linked Internet Web Sites

The Site may provide hyperlinks, which are highlighted words or pictures within a hypertext document that, when clicked, take you to another place within the document, to another document altogether, or may take you to a third party website not controlled by SOUTHWEST WHEEL®. These third party websites may collect and disclose Information different than this Site. SOUTHWEST WHEEL® is not responsible for the collection, use, or disclosure of information collected through these web sites, and SOUTHWEST WHEEL® expressly disclaims any and all liability related to such collection, use, or disclosure.


The SOUTHWEST WHEEL® Site is not directed towards children under 13 years of age and SOUTHWEST WHEEL® does not knowingly collect any information from children under 13 years of age through the Site.


This Site has strict security measures to protect against the loss, misuse, and alteration of the Information under our control, including credit card information that is submitted to SOUTHWEST WHEEL®. When Users place orders or access their account information, the Site uses secure server software (SSL), which encrypts (128-bit encryption) all information that the User inputs before it is sent to us. We have taken steps to protect the Information we collect from you from unauthorized access. We have also obtained a RapidSSL, ScanAlert (HackerSafe), and digital security certificate. RapidSSL, ScanAlert (HackerSafe), and are independent third party that authenticates the identity of others on the Internet. By registering with RapidSSL, ScanAlert (HackerSafe), and  SOUTHWEST WHEEL® provides you with a method of independently authenticating the identity and security of your connection. No system is perfect; therefore, SOUTHWEST WHEEL® makes no representations or warranties with regard to the sufficiency of these security measures. SOUTHWEST WHEEL® will not be responsible for any actual or consequential damages resulting from the inability to comply with this Privacy Policy due to a security breach or technical malfunction.

Sale or Acquisition

In the event that another company acquires SOUTHWEST WHEEL® or all or part of its assets, we reserve the right to include Information among the assets transferred to the acquiring company.

Applicable Law/International Issues

Information that is submitted to this Site will be collected, stored, processed, disclosed and disposed of in accordance with applicable U.S. law. If you are a non-U.S. User, by using this Site you acknowledge and agree that we may collect and use your Information, as discussed above, outside your resident jurisdiction. In addition, such Information may be stored on servers that are located outside your resident jurisdiction. U.S. law may not provide the same degree of protection for Information that is available in other countries. By providing us with your Information, you acknowledge that your have read this Privacy Policy, fully understand it and agree to its terms giving your consent to the transfer of such Information outside your resident jurisdiction. If you do not consent to the terms of this Policy, do not use this Site. If you have already provided us with Information, please contact us at  [email protected]and let us know how you would like us to handle such information.

Amendments to Privacy Policy

SOUTHWEST WHEEL® reserves the right to amend this Privacy Policy periodically. Any amendments made to this Privacy Policy will be considered effective fourteen (14) days after such amendments are posted on the Site. You should check the Site periodically and review the most recent Privacy Policy.

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